Customer's Canvas - Hi, I'm Polina Pyatkova

Customer’s Canvas

INBOUND & CONTENT MARKETING | PRODUCT MARKETING | B2B COPYWRITING | SAAS VIDEO PRODUCTION

As part of my work with Customer's Canvas, a web-to-print SaaS solution for printing companies, I developed and executed a comprehensive inbound and content strategy — from ideation to production and publishing.

Contributions

Led inbound & content strategy
Created diverse B2B content: blogs, case studies, white papers, video scripts, LinkedIn articles
Promoted product feature launches via social media, blog, and email campaigns
Developed content pillars based on top industry search queries to drive traffic and target ICP
Managed blog redesign to improve UX and SEO

Results

✔️ Established case study process, generating 600+ leads with 10 success high-quality stories
✔️ Boosted blog traffic by 45% YoY through redesign and SEO optimization
✔️ Launched video production, achieving 10,000+ views
✔️ Doubled email open rates (+100% YoY) by optimizing email user journeys
✔️ Hosted webinars (50+ attendees) to introduce product updates

Blog articles examples

27th September 2021

A quick guide to web-to-print for franchise businesses

This blog post will guide you through the unique challenges that franchise owners experience and how certain web-to-print features can prevent or help you overcome them.

Are you stuck with endless requests for marketing materials from your franchisees? Maybe your partner printed some promotional banners in an alarmingly neon shade of yellow, completely ignoring your blue and white corporate colors.

If you’ve experienced similar headaches, then you’re already well aware of the challenges that c

Web-to-print for commercial printing: your game-changer for the digital age

The printing industry rarely stands still. Many factors are always in a state of change. New technologies, services, products, and market models are constantly emerging. There is another variable that we shouldn’t overlook: customers. Their needs, expectations, and loyalty are also changing to adapt to the growing digital transformation.

The trend of buying products online isn’t bypassing commercial print buyers. These companies are ordering business cards, promotional materials, catalogs, labe

22nd September 2021

Avoid web-to-print failure with the right path for your project

In this blog post we'll take a look at the different paths a business can take to implement a web-to-print integration so you will have a better understanding of what works best for your company.

You’ve decided to expand your business opportunities by entering the web-to-print market. Great! Building an online shop powered by a web-to-print solution can dramatically boost your sales and reach new customers. You might wonder as you contemplate your fancy new integration: how can I make this idea

22nd February 2022

Your guide to running a web-to-pack solution and selling personalized packaging online

A growing number of retailers, takeaway restaurants, and shops that sell custom products..

How to launch a web-to-print solution for selling photobooks online

A photobook is a complex multi-page product. To successfully sell custom photo books online, a printing company needs to carefully consider many details like editing the cover, uploading photos, previewing, and many other factors.

After life milestones like a wedding or a child’s birthday, people want to save their cherished moments in custom photobooks. Modern web-to-print technologies allow end-users to create entire photobooks online. It isn’t necessary for customers to send a ton of photos

14th January 2022

How to visualize your products with mockups, 3D previews, and other web-to-print techniques

Allowing your customers to visualize different product options plays..

2nd August 2022

Sell wedding invitations and custom place cards online with a web-to-print editor

A lot of planning goes into milestones like weddings. Take some pressure off your customers..

23rd September 2022

How web-to-print helps maintain client loyalty

We want to answer two questions with this blog post: 1) Why your company needs to maintain client loyalty, and 2) How web-to-print can bring you more satisfied customers.

Of course, all businesses are interested in attracting new customers. Companies are increasing marketing budgets and trying to win over a target audience in a competitive environment. It’s the sensible thing to do, but you can get even more value from your loyal customers.

Loyal customers will buy your products even if they a

Case study strategy for Customer's Canvas that drove 600+ leads

Discover how I tackled the challenge of case study preparation, producing 8 high-quality case studies and generating 600+ leads — key assets in sales pitches.

SaaS video production process resulted in 10,000+ views

See how I built a video production process for Customer's Canvas, driving 10,000+ views — from goal setting to scriptwriting and editing. See examples inside.

Other projects

Here’s an example of my project management experience in blog redesign and building the SMM strategy for the CEO’s brand promotion on LinkedIn.

Blog redesign for Customer's Canvas, web-to-print

Increased blog traffic by 45% YoY through redesign and SEO optimized blog posts.

LinkedIn Social Media Strategy for the CEO's Page

As part of the content strategy, I created industry-focused LinkedIn posts.

Let's collaborate!

If you're interested in one of my projects or want to collaborate, feel free to reach out.