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INBOUND MARKETING | PROJECT MANAGEMENT | B2B CONTENT WRITING

Case study strategy that drove 600+ leads & increased Email open rate by 2.5%

Case study preparation became an integral part of our overall inbound strategy for Customer's Canvas. The challenge was inviting clients to share their stories, and I found a solution by using our support services as the first point of contact.

Goal

Produce high-quality case studies monthly to drive brand awareness.

Process

  • Set up a flow in Microsoft Power Automate to collect customer feedback.
  • A/B tested two message formats (Microsoft form vs. open-ended questions).
  • Sent the winning message to 5-star rating customers, inviting them to participate in a case study.
  • Created, approved, published, and integrated case studies into the overall inbound strategy for social media and email campaigns.

Top results

The goal was successfully achieved. Since February 2022, I’ve consistently created and published new case studies each month, which have become key assets in sales pitches and influenced decision-makers.

  • 8 case studies prepared
  • 15 responses via Microsoft Forms and 10 open-ended question responses from customers
  • 600+ new leads generated
  • 500+ page views per case study
  • Case studies reused in lead nurturing emails, increasing the email open rate by 2.5%
  • Customers who participated in case studies also left reviews on Capterra

Case study examples

How a web-to-print editor saves 10s of hours per week on order processing

The success story of integrating Customer's Canvas with the online store for ordering marketing materials like business cards, brochures, notebooks, and other print products.

Industry Print Solutions (IPS) is an American printing company with several signature brands. One of them is MyPlexusPrint – an official apparel and marketing material provider for Plexus Worldwide, a large community of entrepreneurs who sell health products. The main idea was to give Plexus Worldwide members the opportuni

Launching a turnkey online store for a company selling custom T-shirts

QTCo, Australia’s largest digital print fulfiller, had the idea to build a Shopify-based store called The T-Shirt Co. The company requested an online store with web-to-print integration to sell custom T-shirts.

“We decided early on that we wanted to build a Shopify online store. I used Google and LinkedIn to search for online design tools with modern technology that worked with Shopify. It was also important for us to find a solution that we could integrate with our existing fulfillment system,

Using web-to-print to sell custom billboards for advertising purposes

Biggie Billboards is an American company specializing in removable billboards installed on the back of trucks. They have a Shopify site that allows customers to choose a truck and design a billboard.

Biggie Billboards produces custom billboards for installation on truck tailgates. The main idea behind their model: thousands of people see the back of a truck every day, especially in traffic jams.

Billboards installed on trucks seemed like a natural fit for high-impact advertising. They were rig

How to sell custom photo cakes with Customer’s Canvas web-to-print

This success story from a cake manufacturer shows how web-to-print opened a fresh way for customers to order and personalize cakes online.

Sponge Cakes is a UK-based online cake company that started its business in 2000 as a cafe in Norfolk. It grew into a large factory producing and delivering personalized cakes and brownies across the country.


Sponge Cakes has organized a convenient customer journey on its site for ordering personalized cakes. The web-to-print integration allowed customers

Case studies website section for Customer's Canvas

Case Studies section

Initially, case studies were part of the blog pages. I led the blog redesign and created a dedicated case study section on the website.

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Let's collaborate!

If you're interested in one of my projects or want to collaborate, feel free to reach out.