Portfolio

Here are my latest projects, showcasing successful marketing initiatives. From strategic inbound marketing and redesign project management to CRO optimizations, each project highlights my ability to drive results in B2B SaaS and IT industries.

Customer's Canvas: US-based web-to-print solution for printing companies | B2B | SaaS | IT | SMB & Enterprise

• Led inbound & content strategy
• Created diverse B2B content: blogs, case studies, white papers, video scripts, LinkedIn articles
• Promoted product feature launches via social media, blog, and email campaigns
• Developed content pillars based on top industry search queries to drive traffic and target ICP
• Managed blog redesign to improve UX and SEO

✔️ Established case study process, generating 600+ leads with 10 success high-quality stories
✔️ Boosted blog traffic by 45% YoY through redesign and SEO optimization
✔️ Launched video production, achieving 10,000+ views
✔️ Doubled email open rates (+100% YoY) by optimizing email user journeys
✔️ Hosted webinars (50+ attendees) to introduce product updates

As a part-time project, I wrote SEO-optimized articles for an Austria-based B2C law firm.

TaxDome: US-based SaaS platform for accountants | B2B | SMB & Enterprise

• Led landing page launch for product promotion, brand visibility, and lead generation
• Optimized website UX and CRO
• Oversaw website redesign for 100+ US pages and organized the localization process
• Contributed to product marketing launches, release notes
• Wrote product-related content for various channels

✔️ Streamlined website page creation and redesign, aligning content with ICP and data-driven user flows
✔️ Optimized waitlist flow for Tier 1 campaigns, increasing lead conversion by 20%
✔️ Oversaw request form migration to HubSpot, reducing creation time from 1 week to 2 days
✔️ Optimized Product Overview page, increasing CR to demo by 10x
✔️ Wrote 20+ product updates for the blog, website, in-app messaging

If you're interested in one of my projects or want to collaborate, feel free to reach out.