PRODUCT MARKETING | CONVERSION AND UX OPTIMIZATION | PROJECT MANAGEMENT | LANDING PAGES

Launched the Tier 1 product page creation with a waitlist flow from scratch. Later implemented a website flow that increased lead conversion on these product pages by over 20%.

• Launched 4 product landing pages for Tier 1 campaigns with a waitlist flow
• Set up follow-up campaigns in Customer.io to nurture leads and paid clients 
• Implemented tracking & reporting in Looker Studio
• Redesigned navigation & menu to improve discoverability, created a Product Updates page

• During two months, launched 4 product pages with a waitlist flow, integrating data transfer to the sales CRM
• To improve visibility, introduced a 'Product Updates' page and a few more initiatives, which generated 50+ leads in a month (organic & direct traffic)
• The page-to-waitlist conversion exceeded 20% per product page

• Worked with product managers to launch pages for major updates.
• Created HubSpot forms and follow-up campaigns working with marketers and dev teams.

Launched the Product Updates page based on industry trends, featuring upcoming and past updates, release notes, and user testimonials.

Slightly redesigned the menu with product features, adding a section for the Product Updates page.

If you're interested in one of my projects or want to collaborate, feel free to reach out.