TaxDome

PROJECT MANAGEMENT | PRODUCT MARKETING | WEBSITE OPTIMIZATION | LANDING PAGES | B2B COPYWRITING

I joined TaxDome as a Senior Content Marketing Specialist, writing product updates. Later, I was promoted to lead the website strategy, overseeing landing page creation and the website redesign.

• Led landing page launch for product promotion, brand visibility, and lead generation
• Optimized website UX and CRO
• Oversaw website redesign for 100+ US pages and organized the localization process
• Contributed to product marketing launches
• Led release notes launch and wrote 20+ product-related content for website, blog, and social media

✔️ Streamlined website page creation and redesign, aligning content with ICP and data-driven user flows
✔️ Optimized waitlist flow for Tier 1 product campaigns, increasing lead conversion more than in 20%
✔️ Led lead form migration to HubSpot, reducing creation time from 1 week to 2 days
✔️ Optimized Product Overview page, increasing demo conversions by 10x

Launched 20+ landing pages to drive leads for marketing and brand campaigns, including feature and integration launches, while overseeing the website redesign and user flow optimization.

Led the website redesign, coordinating cross-functional teams from the marketing side.

Shifted from a feature-centric to a more value-centric approach across the website pages and introduced cluster pages.

Introduced a new design aligned with the overall marketing materials, featuring a new menu, improved UX and navigation.

Launched Tier 1 product pages with a waitlist flow from scratch, later optimizing the website flow to boost lead conversion by 20%.

If you're interested in one of my projects or want to collaborate, feel free to reach out.